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How to make maximum impact in midscale

As the midscale and upper-midscale hotel sectors continue to evolve, operators are facing a crucial challenge: how to remain competitive while addressing the shifting needs of today’s travellers. With an increasing demand for more than just basic…
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What is fuelling the hotel conversion frenzy?

The US hotel market is in the grip of a full‑blown conversion boom - and investors are here for it. Rising construction costs, tight zoning and a thirst for speed to market have pushed brand‑to‑brand and adaptive‑reuse projects to the front of deal…
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