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What Key Hotel Metric Is After RevPAR

RevPAR is a critical statistic for hotels. It always has been, always will be. But it has some gaps. Namely, it doesn’t quite fit in the modern world of hotels that’s focused on growing ancillary spend as well as the relationship between ancillaries…
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The middle market embraces lifestyle

As travel habits shift and remote work unlocks new mobility, hotel investors are finding that smaller markets want a bigger experience. It seems that today’s guests aren’t just looking for a bed; they’re looking for atmosphere, design and a sense of…
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