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JW MARRIOTT’S ROHR EMBODIES BRAND ETHOS

At a time when the pandemic has slowed down business travel, Bruce Rohr, vice president and global brand leader, JW Marriott, says the “work from anywhere” flexibility has helped the brand grow as it was quick to recognize travelers’ increased focus…
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Hilton named most valuable hotel brand

Brand Finance has named Hilton the world’s most valuable hotel brand in its 2022 Global 500 Report. Hilton led both the hotel and broader tourism sector with a brand value of $12 billion, now higher than its valuation before the COVID-19 pandemic…
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