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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Wyndham names new CDO, Chip Ohlsson to step down

Wyndham Hotels & Resorts has named Amit Sripathi as chief development officer. Sripathi earlier served as head of M&A and strategic development at Wyndham. In his new role, he will lead the hospitality company’s North American franchise sales team…
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