Has personalisation become an overused buzzword in hospitality?
Boutique Hotel News held its latest Feed Your Mind hotelier thought leadership event in partnership with Agilysys, hosted at Four Seasons Hotel London at Tower Bridge.
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We desperately need more negative hotel reviews
When you read a restaurant review, you expect it to be critical. The same is true of theatre reviews, which often reward shows with one star. The same can not be said for the travel industry…
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Barbara Muckermann. The End of More for More’s Sake
As prices rise and old signals of luxury lose force, the future of hospitality will be defined not by how much a hotel can add, but by how precisely it understands what guests actually want.
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The Loyalty Wars In The Hotel Space Are Centered On Local Experiences
Hotel loyalty programs are shifting focus from just points and free nights to enriching the entire travel experience. Global Hotel Alliance (GHA) is leading this evolution with its DISCOVERY program, adopting a "quality over quantity" approach to…
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Invest in Wellbeing launches to help hotels unlock spa membership revenue
Invest in Wellbeing has launched to help independent and boutique hotels generate recurring membership income from underused spa and wellness facilities.
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The Biggest Drawback of Every Major Hotel Rewards Program
Hotel loyalty programs are easy to appreciate in theory: Earn points, get rewarded, stay loyal, and reap the benefits. The reality is a little messier.
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The Media Mention Is Now a Distribution Channel—Is Your Hotel Treating It That Way?
Lighthouse research finds 82% of AI hotel recommendations draw from OTAs and editorial media, meaning press coverage in outlets like Condé Nast Traveler now directly drives booking visibility, not just brand awareness…
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Hotel owners say Marriott’s reward program is ripping them off
A group of hotel owners are sick of footing the bill for Marriott customers who cash in their credit card points for discounted stays.
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The LinkedIn profile red flag that makes me skip senior candidates (it’s not what you think)
I hope this is not you! Many senior executives spend years building their careers, only to destroy their first impression within five seconds on LinkedIn…
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European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe…
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Hotels turn bingsu into summer's splurge
From edible gold to champagne pairings, Seoul's hotels are racing to outdo each other on a summer staple.
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How hotels are stopping the 6am sunbed wars this summer after man wins payout
We all know the particular kind of heartbreak that comes from descending to your hotel pool, ready to soak up some rays and sip cocktails, only to find that not a single sunbed is free.
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Bulgari brings its signature hotel scent to the public for the first time
Luxury hotels are often remembered for their design, service and atmosphere, but scent also plays an important role in shaping the guest experience. Smell is closely linked to memory and can instantly bring people back to a specific place or…
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I’m a hotel expert. Here’s why I hate in-room technology
At the newly opened Treehouse Hotel in Manchester, the rooms are designed to look like… well, treehouses. But the feeling of arboreal living was disrupted when I tried to order room service, which you must do through the TV…
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$11B in Unredeemed Points Reshapes Hotel Industry
Major hotel chains hold $11 billion in unredeemed loyalty points in 2026, with Marriott and Hilton accounting for over $7 billion. This unprecedented figure reveals the strength of global hotel rewards programs…
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The Top 10 Reasons Customers Leave a Brand or Business
This article answers the question: What are the top 10 reasons customers will stop doing business with you or leave for another brand?
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Are Points Programs Ruining Luxury Hotels? This Seems Like A Bad Take…
Publication Air Mail ran a story entitled “The Bonvoy Problem,” with the subheading being “Points programs are destroying the luxury-hotel experience. Can anything stop the freeloaders?”
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Hotel staff reveal 6 behaviors that instantly label guests difficult
Most travelers genuinely believe they are reasonable, low-maintenance guests. Check in, sleep well, check out. Simple. Yet, behind the polished smiles and crisp uniforms at front desks around the world, hotel staff are quietly having a very…
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