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Loyalty Programs: Who’s Really Winning?

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They…
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How to turn hotel spaces into multipurpose venues

Today’s hotel guests arrive with high expectations. They want more than a place to sleep—they’re looking for experiences that justify premium rates and create lasting memories. That means every square inch within a hotel needs to do more…
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