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Around 35 years ago, I helped found an organization to promote British excellence and drive business development for the UK’s top firms and today, the group is called Walpole which includes more than 250 members representing the best of British…
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Your hotel's most valuable asset on social media in 2025 isn’t the view—it’s the human experience.
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Iconic Luxury Hotels has announced that it will launch a new hotel in Marbella in late Spring, designed by Goddard Littlefair.
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Partnerships with celebrity chefs, international designers and starchitects is nothing new in the hospitality world. But a new crop of creatives are finding themselves setting up shop in luxurious suites, as hotels seek to foster inspirational…
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In the not-so-distant past, the term “boutique hotel” was synonymous with exclusivity and distinction. These intimate, design-forward establishments stood out effortlessly in a sea of cookie-cutter chain hotels…
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Let's be honest, the current influencer marketing model for hotels often feels like a race to the bottom…
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Global media intelligence firm CARMA has released groundbreaking analysis revealing HBO’s hit series “The White Lotus” as the dominant force driving luxury hotel conversations across Asia. The show’s third season, filmed at the stunning Four Seasons…
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If you think your hotel stay in Italy was awful, you’re going to need proof to say so. A proposed law in Italy is setting out to change how reviews work by requiring guests to verify their stay with ID and proof of visit before they can leave…
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Last month, Search Engine Journal reported that “Google Site Reputation Abuse Penalties Hit Major Publishers.” What about its impact on hotels? 
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Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025…
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James Gavigan, Co-founder and Creative Director at House of Kin, explores why hospitality spaces should consider what they classify as ‘family friendly’ and how designers can implement subtle changes to ensure the design is accessible to all ages…
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Be it ecommerce, fashion, retail, or any other sector, platforms like Instagram, Snapchat, Facebook, X today are the best mediums for businesses to connect and engage with potential and existing customers…
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There are few things social media loves more than a good makeover…
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Marketing director Jenny Sowerby explains why the hotel company worked with a team of street artists on a London mural, while agents share how their own feature walls have become a talking point with customers…
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Nails tap rhythmically on a skin care product, and the text on screen reads "GRWM for school". Or work. A wedding. To spill the tea.
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The pandemic juiced up traveler interest in the outdoors. The Evo is an adventure hotel aiming to meet that demand. Its design reflects an integration of art and community, not just gear storage boxes…
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Tripscout is launching a hotel booking platform that co-founder and CEO Konrad Waliszewski says will offer private rates at discounts of up to 75% below the best publicly available rates.
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In today’s modern, internationally-connected world, it’s no longer enough to simply offer your guests an exclusive, multi-star resort experience at your hotel…
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