It can be difficult these days to translate certain terms encountered while traveling. “Luxury hotel” is often used to describe quite corporate establishments, and “boutique hotel” no longer suggests one that is small and privately owned. What I am looking for is more individual hotels, and the rise in establishments offering this alternative experience suggests I am not alone.
When I was asked to do Jeff Klein’s first San Vicente Bungalows in Los Angeles, a domestic vibe was what I was after. The dreariness of the beige bedroom, surprisingly widespread in L.A., a city full of sunshine and color, was something I wanted to abandon. We did every room at the club differently, and mostly with fabric on the walls inspired by the Hotel Duc de Saint Simon in Paris—where the bedrooms are literally jewel boxes.
I love small rooms. Nothing is more exhausting than an enormous hotel room that is under-decorated but packed with useless furniture. (I am strongly opposed to hotel desks, for example. It’s much nicer to sit at a round table and send some emails without staring at a wall.) Jeff was incredibly open to a new way of doing things, while keeping a pragmatic eye on the way hotels are used—which is harshly, so we had to make sure it all stood up to high traffic! Even at 850 (the boutique hotel across from the bungalows) we were able to create beautiful rooms with seagrass walls and China Seas fabrics for the upholstery. Everything felt “individual” in the way I referenced above.
Amanda Lindroth’s Dunmore Hotel in the Bahamas is like this too. I remember the first time I went there, for lunch, having this immediate feeling that I wanted to sit down, order a drink, and hang out for a long while before moving to our table. It felt like the sort of Bahamian house I would absolutely love to have—and that’s what makes you want to be somewhere.
This is the key to decorating in general, and it applies to these sorts of individual hotels: eliciting emotion. The mission is to get a response from your guest that is something along the lines of, “Oooh, I want to hang out here and investigate and experience what this room has to offer.” I love hotels that offer this, that inspire the impatience in us to explore everything. Comfort, of course, but never without curiosity.

