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An AI-generated blog on a tour company’s website has landed tourists in hot water — and not the kind they were looking for — after it emerged the “tranquil” northern Tasmania hot springs it recommended don’t actually exist…
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The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry experts fascinating, particularly the insights into the thought processes of those on…
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2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
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For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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Independent hoteliers and smaller property managers throughout Europe have struggled with using multiple disconnected tools and outdated software that do not meet their specific operational needs.
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If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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 Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
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 Leading AI assistants misrepresent news content in nearly half their responses, according to new research published on Wednesday by the European Broadcasting Union (EBU) and the BBC.
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Geopolitical and economic turmoil “noise” be damned. Hilton President and CEO Chris Nassetta is willing to bet 2026 hotel performance will be better than 2025, and 2027 will be even stronger than 2026…
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AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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AI has many uses and applications, from optimising operations to streamlining service. But when it comes to creativity, where do chefs stand?
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In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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In the summer of 2025, traveling on business, I checked into a U.S…
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Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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