Hotels warned on AI readiness as tools gain traction
Access Hospitality has warned that many hotels are not ready to use artificial intelligence effectively, limiting the value they can get from AI tools.
read more
By tag
Select Tags:
What Hospitality Brands Should Consider When Deploying AI
There is a version of AI adoption in hospitality that hotel leaders should resist: the version sold as a shortcut for fewer staff, fewer touches and fewer moments of genuine human connection…
read more
AI summaries of Tripadvisor hotel reviews understate complaints, investigation finds
Tripadvisor’s new AI-generated review summaries for hotels have not picked up on reports of food poisoning, sexual harassment and hygiene failures, an investigation has found.
read more
AI Reshapes Hotel Paid Media as Click-Through Rates Plummet
The rise of AI-driven search and advertising is rapidly changing the effectiveness and strategies of hotel paid media, with declining click-through rates, increased zero-click searches, and a shift in advertising power from Google to Meta, requiring…
read more
Hotels strive to be found as AI models conduct travel search
With people increasingly adopting AI to help plan their vacations, hotels are working to make sure that you check them out—and check in.
read more
How AI is transforming trip planning and hotel discovery
AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
read more
Hotels Technology AI Implementation Getting Search Strategy Wrong in 2026
Hospitality tech leaders argue hotels are implementing AI incorrectly by prioritizing search optimization in 2026. Industry experts say the sector needs fundamentally different strategies to unlock AI's true potential…
read more
Who needs PR in the age of AI: can’t ChatGPT just do it all for me?
Becca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.
read more
AI on Australian travel company website sends tourists to nonexistent hot springs
An AI-generated blog on a tour company’s website has landed tourists in hot water — and not the kind they were looking for — after it emerged the “tranquil” northern Tasmania hot springs it recommended don’t actually exist…
read more
The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry experts fascinating, particularly the insights into the thought processes of those on…
read more
What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
read more
Can the future of hotel reviews be completely AI-generated?
I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
read more
Hotel CEOs on AI, distribution, and the next battle for direct
For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
read more
Amenitiz raises $45M to empower independent hotels with AI management
Independent hoteliers and smaller property managers throughout Europe have struggled with using multiple disconnected tools and outdated software that do not meet their specific operational needs.
read more
AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
read more
Africa's Hotel Sector Leads the World in AI Adoption, New Study Reveals
Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
read more
AI assistants make widespread errors about the news, new research shows
Leading AI assistants misrepresent news content in nearly half their responses, according to new research published on Wednesday by the European Broadcasting Union (EBU) and the BBC.
read more
Hilton’s Nassetta ignores noise, bets better years ahead
Geopolitical and economic turmoil “noise” be damned. Hilton President and CEO Chris Nassetta is willing to bet 2026 hotel performance will be better than 2025, and 2027 will be even stronger than 2026…
read more