Amenitiz recognised this challenge and created an integrated software platform designed specifically for independent hotels and smaller properties. Its platform consolidates property management, reservations, payments, marketing, and pricing optimisation into a single system, making hotel operations simpler and increasing direct bookings.
Today, Amenitiz raised $45 million in a Series B funding round. The round was led by the Spanish venture capital fund Kfund via its Leadwind growth fund, with additional participation from Thayer Ventures in San Francisco, Columbia Lake Partners, and previous investors like Eight Roads, Point9, Otium, Backed, and Chalfen Ventures.
With this new funding, the Spanish company plans to introduce AI-powered assistants that help hotel owners manage bookings, forecast occupancy, and automate daily tasks. The company will also expand into new European markets, bringing its technology to thousands more independent hotels.
Supporting the backbone of European hospitality
Amenitiz was co-founded by Alexandre Guinefolleau and Frederic Cadet. Growing up in a family that runs a hotel, Alexandre witnessed firsthand how challenging it is for independent hoteliers to keep pace with the technology used by larger chains.
The company’s mission is to equip independent hoteliers with straightforward, affordable technology to streamline their operations and enhance guest satisfaction. Guinefolleau said: “My parents run a hotel, so I’ve seen firsthand how hard it is for independents to compete without the right tools. The rise of AI and the digital transformation of hospitality create a once-in-a-generation opportunity for small hotels to leap ahead.”
Unlike Cloudbeds or Mews, Amenitiz provides a unified platform focused exclusively on the independent hotel segment. The platform combines a variety of modules, including property management, direct booking engines, website creation tools, and payment processing through Amenitiz Pay. Its PriceAdvisor feature uses smart pricing algorithms to help hoteliers optimise revenue based on demand.
Another feature is the AmenitizBoost tool, which helps properties gain visibility and attract direct bookings through targeted online advertising and integration with metasearch engines. The system also supports seamless connectivity with over 120 online travel agencies and platforms, including Booking.com, Airbnb, and Expedia.
What’s next?
Building on its recent funding milestone, Amenitiz plans to focus on accelerating the development of AI-driven products, including virtual assistants that will help hoteliers with tasks like bookings management and occupancy forecasting. The company also intends to expand its footprint into additional European countries, aiming to serve a larger community of independent hoteliers.
Pablo Ventura, Partner at Kfund, said: “Independent hotels are the backbone of European hospitality, yet for too long they’ve been left behind by technology built for chains. Amenitiz is changing that by giving independents the same digital advantages, without the complexity or cost. They’re on track to become the default platform for independent hotels across Europe.”
Chris Hemmeter, Partner at Thayer Ventures, added: “Hospitality is undergoing a digital reset, and independents can no longer afford to lag behind. Amenitiz has built Europe’s largest platform focused entirely on this segment, enabling hoteliers to compete with chains and OTAs on equal footing. Their momentum and execution make them a global force in hospitality tech.”
by Sofia Chesnokova
