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Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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It’s official: Starwood Hotels is back

Starwood Capital Group put out a press release on Wednesday with quotes from Chairman Barry Sternlicht announcing the official relaunch of Starwood Hotels, rebranding from SH Hotels & Resorts with more than 40 properties open or in development…
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