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The middle market embraces lifestyle

As travel habits shift and remote work unlocks new mobility, hotel investors are finding that smaller markets want a bigger experience. It seems that today’s guests aren’t just looking for a bed; they’re looking for atmosphere, design and a sense of…
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What is fuelling the hotel conversion frenzy?

The US hotel market is in the grip of a full‑blown conversion boom - and investors are here for it. Rising construction costs, tight zoning and a thirst for speed to market have pushed brand‑to‑brand and adaptive‑reuse projects to the front of deal…
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