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Hotels Will Start Selling So Much More Than Rooms

For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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For big hotel brands, boutique is beautiful

Immersive, hyperlocal, experiential. That’s what discerning travellers want, and that’s what the hospitality industry is giving them in good measure with boutique hotels. Once a distinct and separate entity, small boutique properties are now an…
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