AI summaries of Tripadvisor hotel reviews understate complaints, investigation finds
Tripadvisor’s new AI-generated review summaries for hotels have not picked up on reports of food poisoning, sexual harassment and hygiene failures, an investigation has found.
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EVT Hotels and Resorts has jumped on the AI bandwagon, becoming the first ANZ hotel group to launch its app in ChatGPT, a step forward in its digital evolution.
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Will AI Search Benefit the Direct Online Channel or The OTAs?
There have been a lot of buzz lately about AI Search and the impact it already has on travel discovery, planning and bookings.
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Direct Booking Hotels: Why Market Share Battles Mask Economic Wins
After a decade-long campaign for direct bookings, major hotel chains have secured better economics and lower commissions despite OTAs maintaining market dominance in 2026.
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When the Property Outlasts Its Leaders
Long-tenured staff accumulate invaluable guest insights, but hotel structures fail to capture this intelligence for operational decisions.
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AI in Hotel Accounting: Separating Table Stakes from the Next Wave
The article separates proven AI capabilities like AP automation from emerging tools like natural-language queries, helping finance teams evaluate vendor claims.
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AI on Australian travel company website sends tourists to nonexistent hot springs
An AI-generated blog on a tour company’s website has landed tourists in hot water — and not the kind they were looking for — after it emerged the “tranquil” northern Tasmania hot springs it recommended don’t actually exist…
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IHG taps McDonald’s VP to guide artificial intelligence strategy
With deep technology expertise and franchise understanding, Wei Manfredi joins IHG as senior vice president of AI and architecture.
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AI use reaches 91% in Middle East hospitality
The use of artificial intelligence in the Middle East’s hospitality sector is accelerating, with 91 percent of industry leaders already using or piloting AI-related tools, a new survey showed.
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Can the future of hotel reviews be completely AI-generated?
I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
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AI and robotics, which cut costs between 20 and 30 percent and work 24/7, could put up to 92,000 Nevada hospitality jobs at risk by 2035, driven by profit motives
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Stop using AI to plan your travel itinerary. Talk to the hotel staff instead
The people we walk past in the hotel lobby may be our best local guides
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Years at a luxury hotel teach you a lot about people. I could usually tell who would tip well before they even reached the front desk.
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AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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European hotels show interest in AI but gaps remain
According to a recent survey conducted by the University of Applied Sciences of Western Switzerland Valais (HES-SO Valais-Wallis), the interest is there, with hoteliers reporting AI can be useful for reservations (68%), marketing (62%), customer…
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