Virgin Hotels launches 'Elevator of Dreams' for aspiring entrepreneurs

In a move to support the next generation of entrepreneurs, Virgin Hotels has transformed an elevator in its London property into a unique pitching platform. The initiative comes as new research shows a surge in entrepreneurial ambition among young Britons.

The video-enabled elevator, located outside the hotel's Founders Room, allows entrepreneurs to present their business concept to the camera, with Sir Richard Branson and entrepreneur Simon Squibb providing feedback via their combined social media following of more than 50 million people.

The initiative launched on "Founder Friday" (January 17, 2025), which Virgin StartUp identifies as the year's most entrepreneurial day.

om the organisation reveals that 34% of Britons aspire to run their own business, with 26% of 18-24 year olds planning to launch in 2025. Technology, beauty and wellness, and food and drink are the most popular sectors for new businesses, with 58% citing increased earnings as their motivation.

"It was great to meet Simon and learn more about his career and how he's encouraging the next generation of founders to follow their business dreams," says Sir Richard Branson. "I mentioned that I'd always wanted to set-up an elevator where people could come and pitch their ideas and he loved the idea, so I said 'Screw it, let's do it!'"

Simon Squibb adds: "I've always been inspired by the amazing change Sir Richard and Virgin have made in the world, and the support they offer for startups in the UK is one of a kind and well needed. At HelpBnk, our mission is aligned as we aim to give everyone the help, tools and community they need to succeed with their business."

Selected pitches will be uploaded to the HelpBnk platform for potential investor viewing. The top five entrepreneurs will receive access to Virgin StartUp's mentoring programme, which includes one-to-one sessions with successful UK business founders and exclusive networking events. Five additional founders will join the organisation's business development course.

or of Dreams will remain at Virgin Hotels London in Shoreditch for three months. The company's first London outpost, located at 45 Curtain Road, incorporates signature Virgin Hotels features, including inspiration from Sir Richard Branson's flat and the brand's patented hybrid beds.

Virgin Hotels' personalised loyalty programme "The Know" exclusive access to the Lucy app. The app affords guests a contactless stay, handling requests ranging from extra pillows to room service and laundry pick-ups.

The hotel’s street-level lobby lounge and café features the Commons Club - Virgin Hotels’ flagship food and beverage concept for work and play, while the basement hosts Spanish restaurant BiBo by chef Dani Garcia.

Guests receive complimentary access to the rooftop bar, swimming pool, Marlin's Mediterranean restaurant, gym and treatment rooms operated by Blue Marlin Ibiza.

Olivia Palamountain reports