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Hotels Will Start Selling So Much More Than Rooms

For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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How innovative is your hotel?

Les Roches and ILUNION Hotels unveil the first Hotel Innovation Barometer, offering a comprehensive look at how over 40 international hotel companies of various sizes are leveraging innovation to boost competitiveness…
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Massive investment in luxury Algarve hotels

Following the official inauguration of the renovated Governor's Palace, Highgate Portugal is preparing to invest almost €50 million to renovate four hotels in its portfolio in the Algarve, namely the São Rafael Atlântico and the three hotels and…
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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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