Strawberry Arena - Sweden National Stadium Renamed
ASM Global announced a naming rights partnership with Strawberry Hotel Group, one of the largest hotel businesses in Scandinavia…
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A Ski Resort Rebrands as Ultraexclusive, and Some Locals Feel Left Out
Windham Mountain, a ski resort just over two hours north of New York City, was in need of revamping. The lift lines were too long. The food and drink quality had declined…
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Scandic to Rebrand Holiday Inn City Centre in Downtown Helsinki
Scandic Hotels has signed a long-term agreement with landlord Exilion to extend the agreement and rebrand the Holiday Inn City Centre in downtown Helsinki…
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