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AI and the end of rate parity

In the early 2000s, the online travel landscape looked very different from today. Expedia, Orbitz, Hotels.com, Travelocity and CheapTickets all operated as independent companies, competing aggressively for consumer attention…
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Loyalty Programs: Who’s Really Winning?

I have a love-hate relationship with loyalty programs. Actually, scratch that. Mostly hate. Having sat on the franchisee side of the table, I know first-hand that these programs don’t benefit the hotel. They don’t benefit the traveler either. They…
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4 ways hospitality HR teams are taking the lead

The hospitality industry is at a crossroads, with HR leaders playing a pivotal role in addressing workforce challenges and driving strategic transformation. From combating high turnover rates and seasonal hiring challenges to leveraging digital…
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