Creator Hub opens doors for creators with 1,000 to 30,000 engaged followers on Instagram or TikTok to access Radisson’s extensive portfolio of hotels. Operating on a non-monetary collaboration model, the programme replaces traditional financial compensation with curated hotel stays, allowing creators to combine leisure travel with meaningful content creation. In return, participants produce high-quality visuals and narratives reflecting Radisson’s brand pillars of design, wellbeing, local culture, and gastronomy.
Creators will also enjoy VIP benefits through Radisson Rewards, including room upgrades, early check-in, and tailored experiences that enhance their storytelling journeys. A built-in gamification system further encourages creativity, engagement, and consistency among participants.
Already active across more than 210 hotels, Creator Hub complements Radisson Hotel Group’s year-round influencer marketing initiatives. It adds a new dimension of accessibility and authenticity to the Group’s storytelling, helping drive awareness and engagement across key markets.
“With Creator Hub, we’re opening the door to a new kind of collaboration, one that’s more inclusive, more authentic, and more aligned with the way people experience and share travel today. This initiative reflects our commitment to innovation and community, empowering a new generation of storytellers to bring our brand to life in meaningful ways. It’s not just about marketing; it’s about building lasting relationships and shaping the future of hospitality,” says Roberto Tamayo, Director of Global PR, Social Media & Influencer Marketing at Radisson Hotel Group.
Creator Hub integrates technology, storytelling, and loyalty into a single scalable platform. By working with influencers, Radisson Hotel Group connects with an engaged community of travellers, leveraging authentic voices to strengthen its brand presence. Creators receive hotel briefs and creative guidelines that align their output with the brand’s vision while allowing individual expression. For hotels, the platform provides a consistent pipeline of high-quality, locally relevant content for regional and global use.
Sandie Jacques, General Manager of Radisson Blu Hotel, Paris Marne-la-Vallée, shares: “We’re thrilled to be part of Radisson’s Creator Hub, which gives us the opportunity to showcase the personality and spirit of our hotel through authentic storytelling. It’s a fantastic way to engage with a new generation of travellers seeking real, memorable experiences.”
As travellers increasingly seek relatable, real-voice content over polished advertising, Creator Hub engages them through trusted voices on social media. The initiative underscores Radisson Hotel Group’s evolution toward marketing that prioritises credibility, creativity, and community.
“Our collaboration with Radisson Hotel Group through Creator Hub was an excellent experience. The platform felt truly innovative, and the hotel provided the perfect environment for authentic content creation,” said Theo and Rodrigo from @theoandrodrigotravel.
Co-developed with strategic communications agency Apple Tree, Creator Hub is designed to grow alongside evolving travel and content trends. Expansion into new markets is planned for 2026, with themed activations and brand partnerships offering additional creative opportunities.
Creator Hub is now live, inviting creators worldwide to join the movement and shape the future of hospitality content.
BW Online Bureau
