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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Tourism: Where is Goa headed?

As far as hospitality goes, the state has a varied mix, from five and seven star hotels, to home stays to cook-on-the-footpath. This all embracing policy, if it can be called that, has succeeded in drawing nearly six million guests to the stat…
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