Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"
On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience.
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So what is a hotel brand really? The hotel brand pyramid
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.
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Hyatt, Hilton, Marriott, and IHG Are Redefining the Shape of Global Hospitality Industry
The global hospitality industry is witnessing a transformative era, with major hotel brands such as Hyatt, Hilton, Marriott, and IHG Hotels & Resorts at the forefront of innovation. These leading brands are redefining the travel experience by…
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Maine company wants to create a new American hotel chain
HomeAwhile, an apartment-style hotel being built in Scarborough, could set a blueprint for modern extended-stay lodging. The group behind it was shaped by working class roots.
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Is Franchising the Key to Success in the Hotel Industry?
Franchise agreements are a common strategy in the hotel industry, offering a pathway for rapid expansion without the need for significant capital investment. Under a franchise agreement, the franchisor (the hotel brand) allows the franchisee (the…
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Why brand repositioning requires careful scrutiny
Selecting the right brand as part of a hotel repositioning can change the asset’s future in a fundamental way, but plenty of nuance remains around brand choice, delegates heard at the IHIF Asia.
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Hilton signs two Spark hotels in Austria
Hilton's Spark brand is one of the fastest growing new brands in the market, and is now growing across Europe with new signings in Germany and Austria
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