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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Choice to nominate directors for Wyndham Board

During the company's third-quarter earnings call in early November, Choice Hotels International’s new CFO Scott Oaksmith said that Choice had become a “nominal shareholder” of Wyndham Hotels & Resorts as part of its efforts to acquire Wyndham’s…
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