Introducing TikTok GO: A new way to discover and book experiences on TikTok
Every day, people come to TikTok to find their next adventure, like the hotel with the view that sparked their interest, the hidden gem restaurant a creator swears by, or the experience they didn't know they needed…
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How AI is transforming trip planning and hotel discovery
AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
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Booking.com breach raises red flags for insurers as travel scams evolve
Data breach exposes customer booking details and opens the door to highly targeted social engineering incidents
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Booking.com Forced to Clarify Hotel Star Ratings After Landmark Court Ruling
A landmark European ruling is set to reshape how hotel ratings are displayed online, with Booking.com now required to clearly explain the origin of the “star” ratings shown on its platform.
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Amsterdam Court Backs Key Booking.com Arguments in German Hotel Price Parity Case
An Amsterdam court has upheld key elements of Booking.com’s position in a long-running dispute over hotel price parity rules in Germany, a decision that could have significant implications for online travel agency relationships and hotel…
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Airbnb makes decisive move into hotels as experts warn of brand shift
Airbnb has officially entered the hotel market, marking a significant strategic shift for a company once defined by spare rooms, local hosts and the promise of “living like a local”.
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Ads for Booking.com and three hotel chains banned over misleading prices
Adverts for three hotel chains and the travel site Booking.com have been banned for misleading consumers about the number of rooms available at the cheapest prices.
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Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All
Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre…
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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Mayfield launches offering hoteliers ‘a third way’
Designed for hotels that want the flexibility of independence with the support, systems and scale of a modern platform, Mayfield provides operational freedom, access to global markets and a wide range of systems and advanced technology to increase…
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Navigating the Next Frontier of Social Commerce in Hospitality
The launch of TikTok Go, in partnership with Booking.com, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app, enabling content creators to earn commissions when their followers make reservations. It is not…
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Airbnb seems set up for hotel expansion, competition with OTAs
Airbnb is changing its service fee structure from split to single fee, potentially positioning the company to compete with online travel agencies (OTAs) like Expedia and Booking.com. But not all affected will benefit. While it may give the…
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Booking.com and hotels increasingly go their separate ways
Hotels are reporting a significant recent drop-off in sales from online travel agencies (OTAs), particularly Booking.com, after “leaning” away from them in recent years, alongside other broader industry trends…
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Is AI going to make hotel websites obsolete?
We are already witnessing the emergence of the Personal AI Agents. ChatGPT Operator, Google Gemini AI Agent, Microsoft Copilot AI Agent, Claude AI Agent, etc…
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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The Hotel Industry's Bold Play: When Your Biggest Partner Becomes Your Target
Across Europe, we're witnessing an unprecedented wave of collective legal action as hotel associations in more than 25 countries have joined forces to sue Booking, seeking billions in damages for commissions paid between 2004 and 2024…
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Wanderlust bodes well for travel outlook
Despite hospitality investors and travel consumers facing a turbulent landscape, the desire to experience new places has never been stronger, delegates heard at the NYU International Hospitality Investment Forum in New York on Monday…
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Greece Backs Europe-Wide Hotel Class Action Against Booking.com
Booking.com’s infringement of EU competition law through price parity clauses has triggered a collective compensation claim by hotels across Europe.
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