Booking Holdings has launched Vayo, a personal AI travel service, with plans to invest $100 million in the business. The Seattle-based company opened a waitlist for its free, invite-only private beta on October 14…
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Booking.com says Europe's hotels don't depend on it
Booking.com's head of public affairs calls Europe's hotel distribution balanced, two weeks after an EU court upheld that Booking dominates online hotel sales
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Booking Holdings and Expedia Group Control 85% of European OTA Market, Study Finds
HOTREC’s 2026 European Hotel Distribution Study reports that Booking Holdings and Expedia Group now account for over 85% of online travel agency (OTA) bookings in Europe, highlighting increasing market concentration and raising concerns over…
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Expedia Boosts Its Full-Year Sales Outlook on Strong Bookings
Expedia Group Inc. raised its annual sales forecast, signaling that consumers aren’t being deterred by higher hotel prices and airfare.
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Hotel room booking companies sued by San Francisco for offering ‘no value’ to consumers
If you’re traveling to San Francisco and get an online offer for a hotel reservation, double-check the price, city officials say in a newly filed lawsuit — it may be much more than the hotel is actually charging, with the extra sums pocketed by…
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Booking is copying Expedia's most durable asset
The company is folding Booking.com, Agoda, and Priceline into one B2B entity run by Agoda's CEO — a bet that the most valuable OTA business is the one hotels never see
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Airbnb vs hotels: the latest industry comparison
Hotels continue to hold the strongest position in global accommodation, with most travellers still preferring traditional hotel stays for their consistency, services and reliability.
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European tech and travel leader Booking.com released the sixth edition of its annual Accommodation Barometer, exploring the outlook, opportunities and challenges that are front of mind for accommodation professionals across Europe…
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Booking site crackdown failed to cut online hotel prices – but unlocked cheaper deals offline
A major French policy designed to make hotel prices more competitive online may not have worked as intended, but it did unlock cheaper deals for customers booking directly with hotels.
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Introducing TikTok GO: A new way to discover and book experiences on TikTok
Every day, people come to TikTok to find their next adventure, like the hotel with the view that sparked their interest, the hidden gem restaurant a creator swears by, or the experience they didn't know they needed…
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How AI is transforming trip planning and hotel discovery
AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
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Booking.com breach raises red flags for insurers as travel scams evolve
Data breach exposes customer booking details and opens the door to highly targeted social engineering incidents
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Booking.com Forced to Clarify Hotel Star Ratings After Landmark Court Ruling
A landmark European ruling is set to reshape how hotel ratings are displayed online, with Booking.com now required to clearly explain the origin of the “star” ratings shown on its platform.
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Amsterdam Court Backs Key Booking.com Arguments in German Hotel Price Parity Case
An Amsterdam court has upheld key elements of Booking.com’s position in a long-running dispute over hotel price parity rules in Germany, a decision that could have significant implications for online travel agency relationships and hotel…
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Airbnb makes decisive move into hotels as experts warn of brand shift
Airbnb has officially entered the hotel market, marking a significant strategic shift for a company once defined by spare rooms, local hosts and the promise of “living like a local”.
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Ads for Booking.com and three hotel chains banned over misleading prices
Adverts for three hotel chains and the travel site Booking.com have been banned for misleading consumers about the number of rooms available at the cheapest prices.
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Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All
Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre…
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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