WIL 2026 Insights: What AI Cannot Lead – Human-centered Leadership
EHL event brought together students and executives to explore which leadership qualities must remain human as AI advances in hospitality.
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WIL 2026 Insights: What AI Cannot Lead – Human-centered Leadership
EHL event brought together students and executives to explore which leadership qualities must remain human as AI advances in hospitality.
read more
Hotels in Brazil must adopt digital guest registration by 20 April
Hotels and inns in Brazil must adopt a new digital guest registration system by 20 April, according to the Ministry of Tourism of Brazil. The measure introduces a standardised national form, known as the Ficha Nacional de Registro de Hóspedes…
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OpenAI's 'stunning admission': Maybe people don't want to book stuff inside ChatGPT
Not so long ago, OpenAI would announce a grand expansion, and stocks in the relevant sector would swoon. Now, the opposite is happening.
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What Quantum Physics and Revenue Management Have in Common
At first glance, quantum physics and revenue management should never meet…
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Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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A Chinese robotics company put its automated production line for robot joints into operation on Sunday, marking a key leap for the embodied artificial intelligence (AI) industry to progress from technology research and development (R&D) to…
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What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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AI’s Ridiculous Response to a Ridiculous Question
As I write this article, I’m at the CX Malaysia conference, where I was the opening speaker, watching Dr Shreekant Vijaykar of COPC Inc, one of the other speakers, talk about AI and how you can’t always trust its responses…
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Hotel robots work best for delivery, not bartending, Taiwan operator finds
As AI technology matures, robotic applications are flourishing across industries, with many seeking new business opportunities. However, challenges vary when it comes to actual implementation.
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The future isn’t about channels, it’s about guests
At WiT Singapore, hotels and OTAs find common ground in a new battleground: trust, experience, and emotion.
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AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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Hotels push live ChatGPT integrations as AI search goes bookable
Eyeing an opportunity to grow direct bookings, hotels are pushing their technology partners to integrate live availability and pricing data into artificial intelligence (AI)-search platforms…
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AI assistants make widespread errors about the news, new research shows
Leading AI assistants misrepresent news content in nearly half their responses, according to new research published on Wednesday by the European Broadcasting Union (EBU) and the BBC.
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Why Hospitality Education Needs a Reality Check
For much of the late twentieth century, hospitality education was a model of how academia could work hand in hand with industry. The UK led the world in creating postgraduate programmes that balanced academic rigour with real-world relevance…
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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In the early 2000s, the online travel landscape looked very different from today. Expedia, Orbitz, Hotels.com, Travelocity and CheapTickets all operated as independent companies, competing aggressively for consumer attention…
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AI in hotels: Service upgrade or system error?
The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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Matt Preston reveals his biggest hotel gripes
If your hotel room doesn’t have these basic features you really need to lift your booking game.
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