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The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
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How to Build a Smarter Comp Set in 3 Simple Steps

If your hotel is still using an outdated Comp Set—or worse, none at all—you’re flying blind. The right Comp Set is more than just a list of nearby hotels. It’s a strategic tool that helps you maximize revenue, control costs, and stay ahead of the…
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What Key Hotel Metric Is After RevPAR

RevPAR is a critical statistic for hotels. It always has been, always will be. But it has some gaps. Namely, it doesn’t quite fit in the modern world of hotels that’s focused on growing ancillary spend as well as the relationship between ancillaries…
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How hospitality operators can combat payment fraud

Security threats are increasing in the hospitality industry. In the past year, over a third of hotel businesses have reported a rise in fraud attempts, while the proportion of guests concerned about booking fraud is as high as 71%. Among those who…
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Why the asset-light model has prevailed in hotels

The asset-light model is all about the give and get. Major hotel brands give owner-investors the power to fly their flag, while collecting a fee. These owner-investors, in turn, give their time, energy and money to support the asset’s day-to-day…
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