The Death Of Email Marketing As We Know It Is Coming This Fall
Background: Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address…
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Lufthansa to enable vaccination certificates to appear in app
Lufthansa plans to allow German customers to access their vaccination certificates directly from the carrier’s app.
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Ascott rolls out telehealth, telecounselling and travel security advisory for guests
The Ascott Limited (Ascott) has entered into a global partnership with health and security services company, International SOS, offering guests easy access to services including telehealth, telecounselling and travel security advisory…
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The end of third-party cookies and what it means for your hotel
Digital marketers are currently being faced with a once-unimaginable shift: the end of third-party cookies…
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A list of what will last from the pandemic
We all talk about when things will return to how they were in 2019 after COVID-19 is long gone. Some are optimistic; others say there’s no going back…
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The 1st hotel in Northern Europe offering a 100% digital experience will open its doors. A big step forward for Accor, whose ambition is to offer a contactless guest journey throughout its network, with the use of the best of technology…
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IHG rolls out digital check-in at 3,000 properties in the US and Canada
Guests at over 3,000 IHG Hotels and Resorts properties in the US and Canada can now check-in using digital technology.
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3 ways to build business resilience for hotels & resorts
The uncertainties brought by COVID-19 were a deadly blow to both livelihoods and bottom lines, and it continues into 2021…
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Marriott pilots arrival kiosks, grab-and-go concept
Marriott International Inc. has launched a pilot program for contactless arrival kiosks at several select-service hotels, as well as the launch of a proof-of-concept for contactless grab-and-go marketplaces at two Fairfield by Marriott hotels…
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Managing Guest Relations and Upholding Corporate Digital Responsibility In The Hospitality Industry
Technology is evolving at a record pace, and these emerging digital technologies are now reshaping traditional business practices…
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How Contactless Platforms Offer a More Personalized Experience
Josh Phillips swore he would never employ a contactless platform or app because he wasn’t sure how it would be received. “My original hesitation was always ‘how would guests react to ordering on their phone?’”…
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Digital Upselling: Go Where The Margins Are!
Due to the ongoing pandemic, hotels have lost several months' worth of business. The reopening and rebound period are slower than initially expected and occupancy levels will take time to recover to pre-crisis levels…
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Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a recent study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…
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8 benefits of using a virtual key in hospitality
A virtual key is the smartphone version of the key or pass found in most hotels. Its mobile version facilitates the guest journey and optimises the welcome at reception…
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Kessler Collection will accept cryptocurrency
Luxury hospitality group the Kessler Collection has announced that it will now accept cryptocurrencies like Bitcoin, Ethereum and Dogecoin as payment across its eight corporate-owned hotels in the U.S…
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Want your hotel to rank higher on Google? Do this.
True story: I used to hate SEO. As a hotel marketing manager sitting on-property, it felt like this big, challenging, technical task hovering over everything I did….
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Reexamining the Communications Hierarchy for Centennial Guests
It seems like just yesterday we were talking about how to adjust your method of communications to better appeal to millennial guests…
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Understanding crime patterns and hotspots in the context of hotel security design
Crime does not occur randomly or uniformly in time or space, or society. Crimes do not happen randomly or uniformly across all hotels the same way. Arguing for uniformity was once popular, but now seems indefensible…
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