Flexibility, Choice, & Control: What Options Are You Giving Your Guests?
While all hotel guests want a clean, safe, comfortable room, guests have a variety of needs and wants for services and amenities…
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What's Next for the Restaurant Industry: Wi-Fi 6
The move to faster networks is happening at a time that the restaurant industry is already grappling with the challenges caused by a pandemic that closed many in-house restaurants and forced a rethinking of ways to continue operations…
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How to choose a photographer for your hotel
At least once a year, every hotel needs to update its photos. And if you decide to change your photographer or are looking for a new one, it can be a stressful affair. So how do you choose the right one and what to look out for…
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Social Media Highlights the Crucial Role of "Tech for Touch" in Modern Hospitality
What use can we make of social media? A great deal if we exercise a sound, verifiable sales and marketing strategy; carefully execute that strategy and watch out for the inevitable speed bumps or potholes that may appear along the way…
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The Power of Your Own Device – The Impact of Covid on Hotel Technology
Jens Busch has vast experience in the luxury service sector over the past two decades…
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What does 'Metaverse' mean and what new career paths might it create?
When Facebook announced their rebranding to Meta, a tidal wave of popularity crashed on the alternative reality: the Metaverse.
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5 Top Tips for Creating An Effective Social Media Strategy for Your Hotel
There are 4.55 billion social media users worldwide, and the average daily usage is around 2 hours and 27 minutes per day…
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Using Social Media First-Party Data for An Audience-First Approach to Paid Ads
Social media has become a powerful business tool since its inception. Gone are the days of MySpace, Friendster, and Photobucket…
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Is Hospitality a Zero-Sum Game?
The hospitality market is in the midst of a massive transformation in technology, operations, and guest engagement. But will ‘high-tech’ advancements always conflict with ‘high-touch’ hospitality?
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It's Time to Better Understand Social to Increase Bookings
The pandemic has changed many things, and one of the most important aspects of doing business has evolved due to the new way consumers utilize social media.
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IS TIKTOK PART OF TRAVEL'S RECOVERY TOOLBOX?
TikTok has often been dismissed as a video platform for Gen Z but travel brands are increasingly turning to it to help them broaden their reach.
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How technology is powering a new generation of travel marketing
Travel marketing is based on feelings and appeals to the senses. From adventure tours to city breaks, many of the most effective campaigns are based on creating tangible wants and desires in the consumer…
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8 digital marketing trends that will still be relevant in 2022
Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign…
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Top digital marketing trends and predictions for 2022
It’s that time again when we all collectively look at the digital trends and opportunities for the new year. Naturally, Google leaders from across Europe, the Middle East, and Africa (EMEA) are looking ahead too…
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A Guide to Leveraging TikTok Influencers for Hospitality Marketing
Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
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7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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How to effectively create your hotel’s USP
Has any industry had a more inconvenient pandemic than the tourism industry? Where other businesses’ main issue has been how to manage a remote team, in the early days of March 2020, it felt as though the holiday lights were turned off almost…
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