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Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you…
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In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
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Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven…
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Personalization is more than an advertising industry buzzword—it is one of the most common goals of modern marketers.
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Traditions. We love them almost as much as we hate them. Simultaneously holding us back and keeping us in check. Giving us a sense of identity but restricting us. Providing us with a foundation but one with holes in it…
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Some may dismiss the classic hotel questionnaire as an outmoded feedback tool. But fact is that it has not lost its relevance…
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Why Some Travelers Will Go the Extra Mile for a Unique Hotel Experience
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There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it’s an important step that was almost unthinkable a few years ago.
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Traditionally, aspiring hoteliers enter the industry because they have a passion for service. And we have groomed them as such. But as COVID-19 has so resolutely proven, that time is resolutely over.
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Background: Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address…
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Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a recent study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…
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Your emails are useless if they never see the light of day! That’s why all good marketers have a solid grasp of email deliverability. It influences the rate at which your emails avoid the spam filter and make it to the inbox…
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Crime does not occur randomly or uniformly in time or space, or society. Crimes do not happen randomly or uniformly across all hotels the same way. Arguing for uniformity was once popular, but now seems indefensible…
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Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
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SB Architects, an award-winning international architecture firm focusing on designing soulful and inspiring destinations across hospitality, residential and mixed-use, has released the top trends they anticipate defining 2021 and beyond…
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Raise your hands... those who yearn to get on a plane and fly to some exotic destination. In fact, at this point, anywhere outside the confines of our homes, in any form of transport will do nicely, thank you…
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Lavish, over-the-top weddings with extensive guest lists are a thing of the past, at least for the near future…
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