Still Pitch Slapping? Let’s Fix Your Hotel Tech Sales in 2025
Why your hotel tech sales strategy is annoying buyers and what to do instead
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Lacoste Opens First Café in Monaco
Lacoste has officially stepped beyond the tennis court and into the café scene and it’s doing so with serious style. Nestled within the Méridien Beach Plaza in Monaco, the new Café Lacoste isn’t just a pop-up or a PR stunt. Open through the end of…
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What is a metasearch engine? The ultimate guide for hotels
When travellers search for a hotel, they’re not just browsing, they’re comparing…
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Food for Thought: Is Traditional Search Dead?
A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P…
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The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so: fake and, you’ve probably guessed it: people are all over it.
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Breaking: Hotel Equities, Springboard Hospitality merge
Hotel Equities and Springboard Hospitality have merged, effective May 1. Terms and conditions were not disclosed. Hotel Equities is known for its performance in branded, select- and full-service assets while Springboard Hospitality is a leader in…
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The Hidden Competition in Hospitality: Why Your Real Rivals Aren’t Other Hotels
Most hospitality marketers define their competition too narrowly — and it’s costing them bookings. They focus on properties that offer similar accommodations or experiences, but travelers don’t make decisions based on industry categories. They care…
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Loyalty, Labels, and the Modern Hotel Model
If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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Take a break, take a new hotel brand
James Bland, managing director of BVA BDRC, discusses why the hotel sector is unlikely to suffer from brand fatigue any time soon.
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It’s official: Starwood Hotels is back
Starwood Capital Group put out a press release on Wednesday with quotes from Chairman Barry Sternlicht announcing the official relaunch of Starwood Hotels, rebranding from SH Hotels & Resorts with more than 40 properties open or in development…
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Is the White Lotus Season 3 Hotel a Real Place?
Film geeks dream of stepping on the set of their favorite TV show or movie but rarely get the opportunity. But the White Lotus is different. For fans of the show, an escape to Thailand and the stunning Four Seasons Resort Koh Samui and the rare…
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Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"
On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience.
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So what is a hotel brand really? The hotel brand pyramid
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.
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Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025…
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A Game of Hospitality Commercialisation in Boutique Hotels
Boutique hotels, once cherished for their authenticity and intimacy, are now being redefined by major hospitality chains.
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IHG builds Garner brand in Europe
In just a short time since it was launched, IHG has gained considerable traction with its Garner hotel brand, designed specifically to support conversions
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S.Korea’s premium kimchi war escalated by luxury hotels
The country’s luxury hotel and casino operator Paradise has jumped into the premium kimchi retail business.
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A $187 Hot Dog? Pendry Chicago Hotel Unveils Luxury Wiener For City’s 187th Birthday
The indulgent French-style dog is available this weekend ahead of the city’s birthday. If Chicagoans know one thing, it’s a classic, no-nonsense hot dog — so what about an over-the-top dog served up for nearly $200…
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