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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Strawberry Launch New Hotel Chain Stopover

Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting…
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New Hyatt partnership adds glamping options

Hyatt has partnered with Under Canvas to launch glamping at 13 locations across the U.S., including Under Canvas’ new outdoor resort, ULUM Moab. The alliance provides World of Hyatt members with access to camping experiences across many U.S…
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Floating hotel plan unveiled for Salford Quays

Looking to dock at the North Bay, Netherlands-based architects Ninetynine is drawing up innovative plans for a 180-guest-room vessel on behalf of The Good Hospitality Group. A pre-planning application consultation has started with a view to the…
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Can Robots Boost Hotel Wellness?

The bustling streets of New York City now host a remarkable innovation at one of its iconic hotels. The Lotte New York Palace has introduced the Aescape robotic massage bed, offering guests an unprecedented wellness experience. In partnership with…
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