Has personalisation in hotels gone too far?
Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
read more
By tag
Select Tags:
Will AI Kill Brands? Or Make Them Stronger?
There’s a growing narrative that AI, OTAs, and marketplaces will commoditize everything. In that theory brands will not matter because users can simply “search through to the product” and pick the best option. In theory, that sounds true. In…
read more
PayPal, Sabre, and Mindtrip Launch Groundbreaking End-to-End AI Experience for Travel Industry
In an era where convenience and personalization are paramount, a groundbreaking partnership between Sabre Corporation, PayPal, and Mindtrip is poised to transform how small businesses engage with the travel industry. This strategic collaboration…
read more
The Soul of Service: A Timely Lesson in Luxury Hospitality Leadership
On Wednesday I had the privilege of listening to Horst Schulze deliver the keynote at the International Luxury Hotel Association (ILHA) event. It was, in a word, a reaffirmation of my own values regarding luxury hospitality leadership…
read more
Amazon's lawsuit against Perplexity intensifies scrutiny of AI-generated answers and data sourcing, with knock-on effects for how travel demand is identified and directed online.
read more
How to Revenue Manage in the Middle of Nowhere
Imagine this: You’re not managing a city hotel. You’re not next to a convention center. You’re not even competing for the same audience as the resort an hour away.
read more
Africa's Hotel Sector Leads the World in AI Adoption, New Study Reveals
Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
read more
From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
read more
How to prepare Your Hotel For The Agentic AI Upheaval?
I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
read more
Reimagining the Guest Experience in 2025: Why AI Alone Isn’t the Answer
Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
read more
Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
read more
When Technology Undermines Hospitality
In the summer of 2025, traveling on business, I checked into a U.S…
read more
Please hold, your upgrade is coming: 10 promising European startups focused on hospitality
Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
read more
Deanonymize Your Guests to Improve Guest Hospitality Experiences
As I make the rounds conducting hospitality industry training, I sense that more and more hoteliers are truly understanding the difference between “guest service excellence” and “hospitality.”
read more
AI’s Role in Transforming Hospitality: Key Insights from HSMAI and HITEC 2025
The hospitality sector is experiencing a great makeover with the integration of artificial intelligence (AI). Equipped with AI-driven design software and conversational assistants, hoteliers and media professionals are embracing the use of AI…
read more
Research: OTAs Dominate as Primary Source in AI-Powered Hotel Discovery
Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to travelers…
read more
What Key Hotel Metric Is After RevPAR
RevPAR is a critical statistic for hotels. It always has been, always will be. But it has some gaps. Namely, it doesn’t quite fit in the modern world of hotels that’s focused on growing ancillary spend as well as the relationship between ancillaries…
read more
Joan Carles Casanovas: "When you go to a hotel you expect to have what you don't have at home."
Joan Carles Casanovas (Sabadell, 1967) is the new director of the Hostal de la Gavina. He has a long career in the hotel industry and has spent the last ten years managing another iconic establishment: the Hotel Casa Fuster…
read more