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In an era where convenience and personalization are paramount, a groundbreaking partnership between Sabre Corporation, PayPal, and Mindtrip is poised to transform how small businesses engage with the travel industry. This strategic collaboration…
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On Wednesday I had the privilege of listening to Horst Schulze deliver the keynote at the International Luxury Hotel Association (ILHA) event. It was, in a word, a reaffirmation of my own values regarding luxury hospitality leadership…
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Amazon's lawsuit against Perplexity intensifies scrutiny of AI-generated answers and data sourcing, with knock-on effects for how travel demand is identified and directed online.
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Imagine this: You’re not managing a city hotel. You’re not next to a convention center. You’re not even competing for the same audience as the resort an hour away.
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 Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
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Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
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In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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In the summer of 2025, traveling on business, I checked into a U.S…
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Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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As I make the rounds conducting hospitality industry training, I sense that more and more hoteliers are truly understanding the difference between “guest service excellence” and “hospitality.” 
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The hospitality sector is experiencing a great makeover with the integration of artificial intelligence (AI). Equipped with AI-driven design software and conversational assistants, hoteliers and media professionals are embracing the use of AI…
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Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to travelers…
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RevPAR is a critical statistic for hotels. It always has been, always will be. But it has some gaps. Namely, it doesn’t quite fit in the modern world of hotels that’s focused on growing ancillary spend as well as the relationship between ancillaries…
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Joan Carles Casanovas (Sabadell, 1967) is the new director of the Hostal de la Gavina. He has a long career in the hotel industry and has spent the last ten years managing another iconic establishment: the Hotel Casa Fuster…
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Most hospitality marketers define their competition too narrowly — and it’s costing them bookings. They focus on properties that offer similar accommodations or experiences, but travelers don’t make decisions based on industry categories. They care…
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Personalization is a term used loosely these days, especially in the hospitality industry, and perhaps a better phrase for how it’s actually being used so far might be “contextualized marketing”.
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