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Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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4 hospitality trends to watch in 2025

2024 is quickly drawing to a close and with it a strong year of demand for the travel industry. According to Amadeus’ business intelligence data, 5% more hotel room nights were booked globally from January – October 2024 compared to the same time…
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