What is a metasearch engine? The ultimate guide for hotels
When travellers search for a hotel, they’re not just browsing, they’re comparing…
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What is a metasearch engine? The ultimate guide for hotels
When travellers search for a hotel, they’re not just browsing, they’re comparing…
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Hotel leaders talk value — and challenges — of proliferating brands
At the NYU International Hospitality Investment Forum, executives and CEOs from Hyatt, G6 Hospitality, Hilton and more shared thoughts on how brands can drive growth, not confusion.
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Food for Thought: Is Traditional Search Dead?
A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P…
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The Unfiltered Feed: Influencers Trading Perfection for Authenticity
Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so: fake and, you’ve probably guessed it: people are all over it.
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Crisis readiness: What to do before sirens sound
Crisis isn’t a one-time test. It’s a daily measure of readiness. The hotels that thrive aren’t reacting, they’re preparing.
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Top 10 Ways to Make Your Hotel's Social Media Stand Out in 2025
Your hotel's most valuable asset on social media in 2025 isn’t the view—it’s the human experience.
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Food for thought: is hotel website SEO dead?
In spite of all the buzz around genAI, the AI Search market share in 2024 was a paltry 0.25% of the global search market vs. Google’s 93.57% share.
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Hotel brands chase branded residences growth with mid-tier offerings
Branded residences have traditionally catered to affluent buyers seeking exclusivity and premium services. Though luxury has dominated the market so far, industry experts have long expected the democratization of this asset class. And now it seems…
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What are the 2025 must-have uses of AI in hotel marketing?
Recently Revfine asked its Panel of Digital Marketing Experts the question What are your top suggestions and best practices for using AI in hotel marketing activities (e.g., communication, data analysis, etc.)…
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Sweet Smell of Success: How scent marketing captures not only hotel guests’ noses, but hearts
Savoring a simple piece of madeleine cake in a cup of tea can evoke memories so intense and complex that novelist Marcel Proust thought to make it part of a book. Proust, besides being a famous novelist, was a pioneer in exploring the concept of…
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Is the White Lotus Season 3 Hotel a Real Place?
Film geeks dream of stepping on the set of their favorite TV show or movie but rarely get the opportunity. But the White Lotus is different. For fans of the show, an escape to Thailand and the stunning Four Seasons Resort Koh Samui and the rare…
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The #1 Thing Hotel Sales Teams Overlook When Selling to Meeting Planners
Meeting Planners Aren’t Just Booking Your Ballroom—They’re Booking Your People
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Hotel Competitors: The Ultimate Guide to Building Your Perfect Competitive Set In 2025
The phrase “knowledge is power” could not be more relevant within an environment as competitive as the hotel industry. Identifying your accommodation’s main competitors is critical to your success.
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Is Simone Puorto the John Titor of Hospitality? 10 Predictions That Might Prove It
The hospitality and tech industries are navigating a liminal space where the boundaries between human and artificial are increasingly blurred. Generative AI, hyper-personalization, and digital workers are not merely disrupting established norms but…
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Meliá Hotels International: Expanding leisure with strategy and sustainability
Meliá Hotels International has long been a leader in the hospitality industry, particularly in the leisure segment…
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Think Your Hotel Stay Was Awful? Italy Wants Proof Before You Complain
If you think your hotel stay in Italy was awful, you’re going to need proof to say so. A proposed law in Italy is setting out to change how reviews work by requiring guests to verify their stay with ID and proof of visit before they can leave…
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Google’s Removing Elements From Hotel Search Results in EU to Comply With the DMA
Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers.
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Growing synergies between hotels and casinos
Major hotel brands are establishing loyalty and distribution partnerships with casino operators. Jon Lucas, chief operating officer, Hard Rock International, explained: “Database in our world is king. It's so critical to our success and these…
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