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Recent reports from major hotel groups highlight declining results amid economic uncertainty. Tourism-dependent properties are seeing shrinking bookings, unpredictable weather and fewer travelers. But amid these challenges, one revenue driver is…
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With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-click world…
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Lotte Hotel & Resort is accelerating its kimchi business expansion and has newly introduced a home meal replacement (HMR) kimchi stew. The strategy is to leverage its global chain to start full-scale overseas exports from next year…
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You know the saying: "As Colossus stands, so shall Rome. When Colossus falls, Rome shall fall. And when Rome falls, so falls the world." Well, the same is true of brands.
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OYO has become the first hospitality company in India to adopt Google’s latest generative AI video innovation, Veo 3, marking a significant leap in creative storytelling and personalised marketing.
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With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint Max Starkov set the stage by highlighting a striking imbalance: while U.S…
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As you book your next summer vacation, go ahead and dream about the views, the food, and the spa. But maybe ask one more question: How many stars would you give your last hotel for sleep?
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I used to treat ADR and RevPAR as gospel—twin pillars holding up the temple of “successful” hotel management. Then a six‑year‑old shuffled into our lobby, laced his fingers through Santa’s glove, and whispered that we were the only place he’d get to…
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Why your hotel tech sales strategy is annoying buyers and what to do instead
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I didn’t expect the prebiotic soda brand to sweep me off my feet with a retro-themed rooms, but I’m here for it
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The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under 21 days. This reflects the ongoing popularity…
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The 50 Best dictates where to stay. Do its judges even know what they’re talking about? Some of the most influential hospitality rankings in the world are produced in a homely office park in Crawley, an exurb of London. There amid the square bushes…
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When travellers search for a hotel, they’re not just browsing, they’re comparing…
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At the NYU International Hospitality Investment Forum, executives and CEOs from Hyatt, G6 Hospitality, Hilton and more shared thoughts on how brands can drive growth, not confusion.
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A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P…
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Remember when our social feeds looked like a tabloid magazine cover on steroids? The perfect smile, the perfect sunset. It was all so: fake and, you’ve probably guessed it: people are all over it.
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Crisis isn’t a one-time test. It’s a daily measure of readiness. The hotels that thrive aren’t reacting, they’re preparing.
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Your hotel's most valuable asset on social media in 2025 isn’t the view—it’s the human experience.
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