Crisis readiness: What to do before sirens sound
Crisis isn’t a one-time test. It’s a daily measure of readiness. The hotels that thrive aren’t reacting, they’re preparing.
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The Hidden Competition in Hospitality: Why Your Real Rivals Aren’t Other Hotels
Most hospitality marketers define their competition too narrowly — and it’s costing them bookings. They focus on properties that offer similar accommodations or experiences, but travelers don’t make decisions based on industry categories. They care…
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Bridging the ‘say-do’ gap in sustainable travel
People say sustainability is important to them, but their travel choices don't always reflect these views. How do hoteliers manage?
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Top 10 Ways to Make Your Hotel's Social Media Stand Out in 2025
Your hotel's most valuable asset on social media in 2025 isn’t the view—it’s the human experience.
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Are hotel membership schemes worth it? We crunch the numbers
These members’ clubs give access to hotel discounts, added value such as breakfast and even airport lounge access. Not all work out cheaper than booking direct, though…
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Sweet Smell of Success: How scent marketing captures not only hotel guests’ noses, but hearts
Savoring a simple piece of madeleine cake in a cup of tea can evoke memories so intense and complex that novelist Marcel Proust thought to make it part of a book. Proust, besides being a famous novelist, was a pioneer in exploring the concept of…
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Forget Hotel Buyouts. The Real Flex Is Booking an Entire Town for Your Event
In Sicily, the small village of Castelmola has inspired well-heeled ballers from around the world to buy them out for ultra-exclusive events.
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Hotel Competitors: The Ultimate Guide to Building Your Perfect Competitive Set In 2025
The phrase “knowledge is power” could not be more relevant within an environment as competitive as the hotel industry. Identifying your accommodation’s main competitors is critical to your success.
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Dis-loyalty: Hotel Perks And Discounts With “No” Loyalty Or Points
Everyone wants you to join their loyalty program these days. From the local coffee shop to the supermarket and what’s clinking in your wallet, loyalty is all the rage.
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Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025…
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How hospitality companies are redefining the customer experience
Personalisation, food & beverage, and market research are fundamental to creating hospitality experiences that increase loyalty and revenue.
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Wanderland London Releases first-of-its-kind Kids Hospitality Report
Wanderland Think Tank, the research and analytics arm of Wanderland London, released the first ever kids hospitality global report featuring over 150 insights on trends as they relate to what kids and teens care about, how they influence travel…
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