Wimmer Communities and Crescent Hotels & Resorts have expanded their decades-long partnership with the opening of a new dual-branded property, known as The Marriott Center located within the Poplar Creek Town Center in Brookfield, Wisconsin…
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Growing synergies between hotels and casinos
Major hotel brands are establishing loyalty and distribution partnerships with casino operators. Jon Lucas, chief operating officer, Hard Rock International, explained: “Database in our world is king. It's so critical to our success and these…
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