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AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
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Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
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There’s a growing narrative that AI, OTAs, and marketplaces will commoditize everything. In that theory brands will not matter because users can simply “search through to the product” and pick the best option. In theory, that sounds true. In…
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'Agentic booking' has become one of those phrases everyone uses and few define, it sounds futuristic, powerful, inevitable, but when you listen closely, people mean very different things.
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Becca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.
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Airbnb’s partnerships with FIFA and the IOC are accelerating a shift from traditional hotel-centric stays to flexible, community-based hosting.
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The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry experts fascinating, particularly the insights into the thought processes of those on…
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 Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
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AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Airbnb, the house-sharing pioneer long synonymous with offering travelers alternatives to traditional hotels, is now making hotels a cornerstone of its growth strategy. The company’s second-quarter 2025 earnings release and subsequent analyst…
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In the summer of 2025, traveling on business, I checked into a U.S…
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Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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New resource offers actionable insights for hotel owners and revenue managers seeking integrated commercial approaches
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Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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The property rental firm has announced a major expansion of its services as it aims to further challenge hotels.
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There are humans in Stanley Kubrick’s “2001: A Space Odyssey,” a film now 57 years old but still seems ahead of its time. The central character in the film is not of flesh and blood, but rather an AI, named HAL, derived from the rather longish…
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