Hotels warned on AI readiness as tools gain traction
Access Hospitality has warned that many hotels are not ready to use artificial intelligence effectively, limiting the value they can get from AI tools.
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AI summaries of Tripadvisor hotel reviews understate complaints, investigation finds
Tripadvisor’s new AI-generated review summaries for hotels have not picked up on reports of food poisoning, sexual harassment and hygiene failures, an investigation has found.
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Airbnb vs hotels: the latest industry comparison
Hotels continue to hold the strongest position in global accommodation, with most travellers still preferring traditional hotel stays for their consistency, services and reliability.
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Hotels strive to be found as AI models conduct travel search
With people increasingly adopting AI to help plan their vacations, hotels are working to make sure that you check them out—and check in.
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Airbnb CEO Brian Chesky: 'Sometimes, a Hotel Is the Better Option.'
Around 10 AM on May 20, 2026, the CEO of the world’s most well-known home-rental platform made a surprising announcement…
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How AI is transforming trip planning and hotel discovery
AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
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The Algorithm Can't Say Welcome: Why Hospitality Still Needs a Human Face
Industry research shows 70% of hotels report guests still prefer human interaction for check-in and complex requests, despite AI efficiency gains.
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Will AI Kill Brands? Or Make Them Stronger?
There’s a growing narrative that AI, OTAs, and marketplaces will commoditize everything. In that theory brands will not matter because users can simply “search through to the product” and pick the best option. In theory, that sounds true. In…
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Agentic Hotel Bookings: What Are We Actually Talking About Here?
'Agentic booking' has become one of those phrases everyone uses and few define, it sounds futuristic, powerful, inevitable, but when you listen closely, people mean very different things.
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Who needs PR in the age of AI: can’t ChatGPT just do it all for me?
Becca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.
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From hotels to homes: How Airbnb is reshaping the sports events hospitality model
Airbnb’s partnerships with FIFA and the IOC are accelerating a shift from traditional hotel-centric stays to flexible, community-based hosting.
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The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry experts fascinating, particularly the insights into the thought processes of those on…
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Africa's Hotel Sector Leads the World in AI Adoption, New Study Reveals
Hotel chains in Africa and the Middle East are leading the world in AI adoption and integration, according to a new global study by h2c, commissioned by hotel technology provider Profitroom…
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Airbnb embraces a paradox: CEO Brian Chesky says hotels are the future
Airbnb, the house-sharing pioneer long synonymous with offering travelers alternatives to traditional hotels, is now making hotels a cornerstone of its growth strategy. The company’s second-quarter 2025 earnings release and subsequent analyst…
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When Technology Undermines Hospitality
In the summer of 2025, traveling on business, I checked into a U.S…
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