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With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-click world…
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AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker. 
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Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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In spite of all the buzz around genAI, the AI Search market share in 2024 was a paltry 0.25% of the global search market vs. Google’s 93.57% share.
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Shortcomings in Google’s advertising environment mean that DuckDuckGo is now the browser of choice for Scandinavian hotel chain Strawberry’s employees.
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Last month, Search Engine Journal reported that “Google Site Reputation Abuse Penalties Hit Major Publishers.” What about its impact on hotels? 
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For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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When the European Union introduced the Digital Markets Act (DMA), it was supposed to revolutionize the digital economy, it promised fairness but delivered chaos.
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Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers.
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THE top holiday trends for 2025 include ‘Detour Destinations’, ‘JOMO Travel’ and the ‘Hotel Restaurant Renaissance’, according to Expedia Group.
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It’s been a busy spring in the travel world, with product rollouts from Expedia Group, Google and OpenAI, among others. So when more than 500 travel insiders gathered in Barcelona Monday for the start of the 2024 Phocuswright Europe conference…
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In a sea of hotel reviews and star ratings, it’s hard to know who to rely upon. Here’s how to get a vetted measure of what you’re in for before a trip.
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Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel…
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In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations…
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