Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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Airbnb makes decisive move into hotels as experts warn of brand shift
Airbnb has officially entered the hotel market, marking a significant strategic shift for a company once defined by spare rooms, local hosts and the promise of “living like a local”.
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What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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Hotel CEOs on AI, distribution, and the next battle for direct
For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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Why Your Hotel’s “Eco” Rating Might Not Be About Sustainability At All
Imagine this: your hotel has switched to renewable energy, eliminated single-use plastics, and buys local. You proudly display your sustainability credentials online. Yet when guests leave reviews, your “eco-friendliness” rating is mediocre…
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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How to prepare Your Hotel For The Agentic AI Upheaval?
I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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Mayfield launches offering hoteliers ‘a third way’
Designed for hotels that want the flexibility of independence with the support, systems and scale of a modern platform, Mayfield provides operational freedom, access to global markets and a wide range of systems and advanced technology to increase…
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Airbnb seems set up for hotel expansion, competition with OTAs
Airbnb is changing its service fee structure from split to single fee, potentially positioning the company to compete with online travel agencies (OTAs) like Expedia and Booking.com. But not all affected will benefit. While it may give the…
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Booking.com and hotels increasingly go their separate ways
Hotels are reporting a significant recent drop-off in sales from online travel agencies (OTAs), particularly Booking.com, after “leaning” away from them in recent years, alongside other broader industry trends…
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Please hold, your upgrade is coming: 10 promising European startups focused on hospitality
Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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Should the Government be Regulating Commissions Hotels Pay to the OTAs?
Recently, the Switzerland’s price watchdog (Der Preisüberwacher / Le surveillant des prix) ruled that Booking’s hotel commissions were 'abusively high' and ordered the OTA to lower them by 25% for Swiss hotels…
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A Closer Look: 4 AI Voice Tools Transforming How Hotels Handle Reservations and Guest Communication
Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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The travel trends of the future
Artificial intelligence could end up closing down the world of travel as it increasingly limits results to a traveller’s known wants and desires as opposed to giving them fresh ideas.
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Content Marketing - hotelier’s least utilized tool to increase direct bookings
Content marketing includes content and descriptions about the property, its amenities, services, calendar of events, destination, activities and attractions that are being delivered to targeted audiences through various communication and media…
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