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In an era where convenience and personalization are paramount, a groundbreaking partnership between Sabre Corporation, PayPal, and Mindtrip is poised to transform how small businesses engage with the travel industry. This strategic collaboration…
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Airbnb has officially entered the hotel market, marking a significant strategic shift for a company once defined by spare rooms, local hosts and the promise of “living like a local”.
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China's market regulator has opened a formal investigation into online travel platform Trip.com Group for suspected abuse of its dominant market position and monopolistic practices, according to an official notice released on Wednesday…
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I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
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For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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Hotels are reporting a significant recent drop-off in sales from online travel agencies (OTAs), particularly Booking.com, after “leaning” away from them in recent years, alongside other broader industry trends…
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Biannual World Parity Monitor reveals the scale of price pressure on hotel direct channels — and where hotels still hold the advantage
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Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker. 
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Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to travelers…
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Across Europe, we're witnessing an unprecedented wave of collective legal action as hotel associations in more than 25 countries have joined forces to sue Booking, seeking billions in damages for commissions paid between 2004 and 2024…
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Top hotels suspend bookings under ‘Half-Half Thai Travel 2025’ scheme due to system glitches.
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Recently, the Switzerland’s price watchdog (Der Preisüberwacher / Le surveillant des prix) ruled that Booking’s hotel commissions were 'abusively high' and ordered the OTA to lower them by 25% for Swiss hotels…
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When travellers search for a hotel, they’re not just browsing, they’re comparing…
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Part one of this two-part series explores the global landscape for GDS commission shares, which represent tens of millions of dollars in revenue for travel management companies and agencies. A better understanding of gaps by region, country, and…
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According to research undertaken by Cornell University’s School of Hotel Administration in February 2025, hotels see strong financial returns from commissions paid to the OTAs.
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