Hospitality leaders flex their brands across living and leisure
The rise and rise of branded residential assets globally is inspiring a battle of the brands that can only benefit consumers.
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Hospitality leaders flex their brands across living and leisure
The rise and rise of branded residential assets globally is inspiring a battle of the brands that can only benefit consumers.
read more
KOKO HOTELS and Hotel Wing International Unite Under a Single Brand
Polaris Holdings Co., Ltd. and Minacia Co., Ltd., which merged in December 2024, announce the integration of its three original brands, KOKO HOTELS, Hotel Wing International and Tenza Hotel. As of September 2025, all are operated under the unified…
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Inside Whisky Maker Ardbeg’s Whimsical New Hotel in Scotland
Single-malt whisky maker Ardbeg just stepped onto the hotel scene.
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Lacoste Opens First Café in Monaco
Lacoste has officially stepped beyond the tennis court and into the café scene and it’s doing so with serious style. Nestled within the Méridien Beach Plaza in Monaco, the new Café Lacoste isn’t just a pop-up or a PR stunt. Open through the end of…
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Loyalty, Labels, and the Modern Hotel Model
If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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It’s official: Starwood Hotels is back
Starwood Capital Group put out a press release on Wednesday with quotes from Chairman Barry Sternlicht announcing the official relaunch of Starwood Hotels, rebranding from SH Hotels & Resorts with more than 40 properties open or in development…
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Clarion Collection rebrands to Home Hotel and launches the concept "Home until you’re home"
On February 3, 2025, one of the Nordic region's largest hotel chains, Clarion Collection, will revert to its original name, Home Hotel, further emphasizing the feeling of home in the hotel experience.
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So what is a hotel brand really? The hotel brand pyramid
I recently came across this brand pyramid chart. While incomplete, I find it is pretty useful to compare the various hotels of multiple groups in their categories.
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A Game of Hospitality Commercialisation in Boutique Hotels
Boutique hotels, once cherished for their authenticity and intimacy, are now being redefined by major hospitality chains.
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IHG builds Garner brand in Europe
In just a short time since it was launched, IHG has gained considerable traction with its Garner hotel brand, designed specifically to support conversions
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