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2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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As I write this article, I’m at the CX Malaysia conference, where I was the opening speaker, watching Dr Shreekant Vijaykar of COPC Inc, one of the other speakers, talk about AI and how you can’t always trust its responses…
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For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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Eyeing an opportunity to grow direct bookings, hotels are pushing their technology partners to integrate live availability and pricing data into artificial intelligence (AI)-search platforms…
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 Leading AI assistants misrepresent news content in nearly half their responses, according to new research published on Wednesday by the European Broadcasting Union (EBU) and the BBC.
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AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
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In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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Picture yourself in a tiny sake bar on Japan's Noto Peninsula, swapping stories with the chef in flawless, real-time translation.
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Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker. 
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Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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Twenty years ago, hospitality looked very different. Kitchens ran on handwritten tickets and verbal handoffs. POS terminals were clunky, fixed to the counter, and limited to basic transactions. Front-of-house teams juggled high guest expectations…
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Travel companies across all segments are grappling with rapid advances in artificial intelligence (AI). Questions they are asking include what use cases make most sense? Is my data centralized and accessible to glean meaningful insights? Can I trust…
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