EVT Hotels and Resorts has jumped on the AI bandwagon, becoming the first ANZ hotel group to launch its app in ChatGPT, a step forward in its digital evolution.
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OpenAI's 'stunning admission': Maybe people don't want to book stuff inside ChatGPT
Not so long ago, OpenAI would announce a grand expansion, and stocks in the relevant sector would swoon. Now, the opposite is happening.
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Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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AI’s Ridiculous Response to a Ridiculous Question
As I write this article, I’m at the CX Malaysia conference, where I was the opening speaker, watching Dr Shreekant Vijaykar of COPC Inc, one of the other speakers, talk about AI and how you can’t always trust its responses…
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Hotel CEOs on AI, distribution, and the next battle for direct
For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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Hotels push live ChatGPT integrations as AI search goes bookable
Eyeing an opportunity to grow direct bookings, hotels are pushing their technology partners to integrate live availability and pricing data into artificial intelligence (AI)-search platforms…
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AI assistants make widespread errors about the news, new research shows
Leading AI assistants misrepresent news content in nearly half their responses, according to new research published on Wednesday by the European Broadcasting Union (EBU) and the BBC.
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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How to prepare Your Hotel For The Agentic AI Upheaval?
I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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AI in hotels: Service upgrade or system error?
The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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Reimagining the Guest Experience in 2025: Why AI Alone Isn’t the Answer
Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Please hold, your upgrade is coming: 10 promising European startups focused on hospitality
Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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The biggest tech shift in travel isn't AGI — it's real-time translation, says a luxury hotel mogul
Picture yourself in a tiny sake bar on Japan's Noto Peninsula, swapping stories with the chef in flawless, real-time translation.
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How independent hotels can stay visible in the AI era of distribution
Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
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