Airbnb vs hotels: the latest industry comparison
Hotels continue to hold the strongest position in global accommodation, with most travellers still preferring traditional hotel stays for their consistency, services and reliability.
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Common User Experience UX Pitfalls That Kill Hotel Website Conversions and How to Fix Them
You can drive all the traffic in the world to your website, but if the experience is frustrating, confusing, or slow, guests will not book. They will leave and often head straight to an OTA where the process feels easier…
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The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
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The Hotel Industry's Bold Play: When Your Biggest Partner Becomes Your Target
Across Europe, we're witnessing an unprecedented wave of collective legal action as hotel associations in more than 25 countries have joined forces to sue Booking, seeking billions in damages for commissions paid between 2004 and 2024…
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Hotels Will Start Selling So Much More Than Rooms
For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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4 hospitality trends to watch in 2025
2024 is quickly drawing to a close and with it a strong year of demand for the travel industry. According to Amadeus’ business intelligence data, 5% more hotel room nights were booked globally from January – October 2024 compared to the same time…
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Don’t rely soley on AI marketing in 2025 for direct hotel sales warns Mirai
“Hoteliers wanting to drive direct sales shouldn’t rely solely on rapid AI-based placements for their marketing strategy in 2025” warned Mirai’s Pablo Delgado during an executive panel at Phocuswright – taking place this week in Phoenix, Arizona –…
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