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Luxury: How to ensure you remain relevant

As the wider hotel sector continues to evolve, the luxury segment is undergoing a metamorphosis of its own. With demand for luxury tourism and hospitality expected to grow faster than for any other industry segment, and with boutique hotels - across…
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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Adagio expands with franchise deals

Adagio aparthotels, a joint venture project supported by Accor and Pierre & Vacances, is pushing for more international growth by increasing the number of franchise agreements in the portfolio.
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