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The middle market embraces lifestyle

As travel habits shift and remote work unlocks new mobility, hotel investors are finding that smaller markets want a bigger experience. It seems that today’s guests aren’t just looking for a bed; they’re looking for atmosphere, design and a sense of…
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What is fuelling the hotel conversion frenzy?

The US hotel market is in the grip of a full‑blown conversion boom - and investors are here for it. Rising construction costs, tight zoning and a thirst for speed to market have pushed brand‑to‑brand and adaptive‑reuse projects to the front of deal…
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Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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