For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where…
read more
Think Outside the Guestroom: Innovative Strategies to Drive Hotel Revenue
If your hotel’s top-line revenue is stalling or declining, you should consider ways to increase the other line items.
read more
€140m Saudi-Swiss hospitality education partnership unveiled
Under the patronage of Saudi Arabia’s Minister of Tourism, His Excellency Ahmed bin Aqil Al-Khateeb, Riyadh has announced a major Saudi-Swiss partnership during the “TOURISE 2025” Summit, signalling a new phase in the Kingdom’s efforts to cultivate…
read more
Age discrimination in the hospitality industry is real
Major hotel brands talk about diversity, inclusion and human values, yet quietly exclude professionals who have crossed the age of 60.
read more
How to claim the crown at the branded resi ball
From a lesser-known and even lesser-discussed product a few years ago to the belle of the ball, the branded residences segment continues to thrive as developers, investors and operators clamour to get an invite to the party…
read more
How infrastructure investment boosted tourism in these two countries
Hotels don’t exist in a vacuum. You’d need to be an investor with very deep pockets to not only build the property but also the required travel infrastructure to bring people to and from the destination…
read more
The Wealthiest Clients on Earth Don’t Renew Loyalty. They Test It
Loyalty is a currency they use differently, in the UHNW and UHNW+ world, loyalty looks nothing like it does in traditional luxury.
read more
Don’t Leave the Golden Window Open Too Long
Exclusive Feature: Imagine walking into a shop to ask about a product that has caught your attention, and you are most likely to buy it.
read more
Cuba's tourism shift: international chains to lease state hotels
For Cuba's tourism sector, which has been struggling recently, a significant shift is underway: the government has approved a new policy that allows international hotel chains to lease properties owned by the state…
read more
Airbnb Ramps Up Its Hotel Biz With Global Job Openings
Airbnb has said it wants to “aggressively” expand its hotel business, and Skift has found several job openings that point to a global scale: Postings include positions for managers covering the U.S., Mexico, Canada, Europe, the Middle East, and…
read more
The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
read more
In the early 2000s, the online travel landscape looked very different from today. Expedia, Orbitz, Hotels.com, Travelocity and CheapTickets all operated as independent companies, competing aggressively for consumer attention…
read more
Why so many hotel owners are making the switch to third-party managers
A growing number of hotel companies are shifting day-to-day management activities from hotel brand managers to third-party management companies.
read more
Airbnb seems set up for hotel expansion, competition with OTAs
Airbnb is changing its service fee structure from split to single fee, potentially positioning the company to compete with online travel agencies (OTAs) like Expedia and Booking.com. But not all affected will benefit. While it may give the…
read more
Future hospitality industry talent will be developed at hotel’s own training academy
A five-star hotel and resort is launching its own academy for school and college leavers to nurture the next generation of hospitality professionals.
read more
Asia-Pacific hotel deal value falls 23% to US$4.7 billion in H1 2025: JLL
Macroeconomic uncertainty results in investors gravitating to safe-haven markets, even as decision-making timelines lengthen
read more
Airbnb embraces a paradox: CEO Brian Chesky says hotels are the future
Airbnb, the house-sharing pioneer long synonymous with offering travelers alternatives to traditional hotels, is now making hotels a cornerstone of its growth strategy. The company’s second-quarter 2025 earnings release and subsequent analyst…
read more
The Serviced Apartment Sector in Europe 2025
The European serviced apartment sector recorded a solid performance in 2024, supported by robust leisure demand and a recovering corporate segment. In spite of above-average increases in supply in this asset class, the occupancy levels observed…
read more