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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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Adagio expands with franchise deals

Adagio aparthotels, a joint venture project supported by Accor and Pierre & Vacances, is pushing for more international growth by increasing the number of franchise agreements in the portfolio.
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