Jean-Yves Minet has been appointed Global Brand President for Accor’s Midscale & Economy brands.
With over 25 years of executive and operational experience in brand building, from strategy to execution, Jean-Yves forged his career in the beauty industry, focusing on high growth opportunities across categories, distribution channels, consumers, and regions, with a deep expertise in emerging markets. In his new role as Brand President, Jean-Yves will focus on driving brand growth by leading the brand vision, positioning, and operating models of Accor’s economy and midscale brands, catering to a vast and varied audience of travelers worldwide.
“I am excited to join Accor at this pivotal time for our global brands. With 2,500 hotels around the world, ibis is celebrating 50 years of market leadership helping travelers around the world enjoy the experiences they want, with the launch of ‘Go get it’, a new global brand platform. This year Novotel is doubling down on its longstanding commitment to foster greater balance in people’s lives, including pledging to support the health of the ocean, the greatest source of planetary balance. Our economy and midscale brands are leaders in many markets and have tremendous potential to deliver exceptional value and comfort to travelers around the globe. I am committed to driving innovation and growth across these segments,” commented Jean-Yves Minet, Global Brand President – Midscale & Economy.
Strengthening Global Brand Equity
These strategic appointments underscore Accor’s dedication to strengthening its brand presence globally, ensuring each brand continues to thrive, remains differentiated and outperforms industry benchmarks. The leadership of Benoit Racle and Jean-Yves Minet will influence and drive strategic initiatives, enhancing guest satisfaction and loyalty across all market segments.
“Since the forging of Accor’s Premium, Midscale & Economy division, our industry leadership has been driven by operational excellence and a resolute focus on our world-renowned brands,” said Karelle Lamouche, Chief Commercial Officer, Premium Midscale & Economy brands at Accor. “With over 20 brands, our powerful and diverse PM&E portfolio includes some of the world’s best known and loved hotels, such as Pullman, Swissotel, Novotel, Mercure, and ibis. With Benoit and Jean-Yves at the helm of our powerful brands we will enhance our position as a global hospitality leader and steer our strong and diverse portfolio of brands into their next chapter of growth and innovation, delivering exceptional experiences to our guests and enhancing business performance for our partners worldwide. These appointments mark a pivotal moment in our journey, and together we will continue to transform and strengthen our business, ensuring we consistently surpass the evolving expectations of our guests, hotel teams, and partners across the globe.”
