The future isn’t about channels, it’s about guests
At WiT Singapore, hotels and OTAs find common ground in a new battleground: trust, experience, and emotion.
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Sonder Hotels Liquidation Exposes Limits of Tech-First Hotel Models
Sonder's bankruptcy and liquidation after its failed partnership reveal the risks of tech-driven, asset-heavy hospitality models
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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Airbnb Ramps Up Its Hotel Biz With Global Job Openings
Airbnb has said it wants to “aggressively” expand its hotel business, and Skift has found several job openings that point to a global scale: Postings include positions for managers covering the U.S., Mexico, Canada, Europe, the Middle East, and…
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Mayfield launches offering hoteliers ‘a third way’
Designed for hotels that want the flexibility of independence with the support, systems and scale of a modern platform, Mayfield provides operational freedom, access to global markets and a wide range of systems and advanced technology to increase…
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Navigating the Next Frontier of Social Commerce in Hospitality
The launch of TikTok Go, in partnership with Booking.com, is a moment hoteliers cannot ignore. TikTok users can now book hotels directly within the app, enabling content creators to earn commissions when their followers make reservations. It is not…
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Airbnb seems set up for hotel expansion, competition with OTAs
Airbnb is changing its service fee structure from split to single fee, potentially positioning the company to compete with online travel agencies (OTAs) like Expedia and Booking.com. But not all affected will benefit. While it may give the…
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Hotel pricing in 2025: Key takeaways for hoteliers from H1 to H2
Economic uncertainty and shifting traveler habits reshaped hotel rates in early 2025. While most regions felt the pressure, a few notable markets managed to defy the trend.
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Booking.com and hotels increasingly go their separate ways
Hotels are reporting a significant recent drop-off in sales from online travel agencies (OTAs), particularly Booking.com, after “leaning” away from them in recent years, alongside other broader industry trends…
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Branding, online travel agencies choke hotel profits
For decades, investors believed that strong branding, a strategic location and high occupancy were enough to ensure success in the hospitality business
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Is AI going to make hotel websites obsolete?
We are already witnessing the emergence of the Personal AI Agents. ChatGPT Operator, Google Gemini AI Agent, Microsoft Copilot AI Agent, Claude AI Agent, etc…
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OTAs Undercut Hotel Direct Rates in 75% of Searches
Biannual World Parity Monitor reveals the scale of price pressure on hotel direct channels — and where hotels still hold the advantage
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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Radisson Hotels Now Launches Flight Booking Portal in India
Radisson is the latest to offer integrated trip booking services in India, indicating a larger trend - everyone wants to cut the middleman by becoming the middleman.
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European hotels rebuff Airbnb's overtourism claims
Last summer, tourists in Barcelona were drenched by water pistols by local residents demonstrating against overtourism in their city. In Genoa, Italy, protesters carried out a “noisy stroll,” dragging suitcases through the city to make their…
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Research: OTAs Dominate as Primary Source in AI-Powered Hotel Discovery
Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to travelers…
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The Hotel Industry's Bold Play: When Your Biggest Partner Becomes Your Target
Across Europe, we're witnessing an unprecedented wave of collective legal action as hotel associations in more than 25 countries have joined forces to sue Booking, seeking billions in damages for commissions paid between 2004 and 2024…
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What Revenue Managers Can Learn From Electric Wiring
I recently decided to rewire a couple of light switches at home. One upstairs, one downstairs. Simple job. Two switches. Two lights. One brain (mine). What could go wrong? Plenty.
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