Top 10 Ways to Make Your Hotel's Social Media Stand Out in 2025
Your hotel's most valuable asset on social media in 2025 isn’t the view—it’s the human experience.
read more
By tag
Select Tags:
Goddard Littlefair designs Andalusian retreat for Iconic Luxury Hotels
Iconic Luxury Hotels has announced that it will launch a new hotel in Marbella in late Spring, designed by Goddard Littlefair.
read more
Stay creative: hotels’ artist residencies
Partnerships with celebrity chefs, international designers and starchitects is nothing new in the hospitality world. But a new crop of creatives are finding themselves setting up shop in luxurious suites, as hotels seek to foster inspirational…
read more
Luxury Unfiltered: Redefining boutique hotels in the age of personalization
In the not-so-distant past, the term “boutique hotel” was synonymous with exclusivity and distinction. These intimate, design-forward establishments stood out effortlessly in a sea of cookie-cutter chain hotels…
read more
The Hotel Influencer Marketing Model is Broken
Let's be honest, the current influencer marketing model for hotels often feels like a race to the bottom…
read more
Global media intelligence firm CARMA has released groundbreaking analysis revealing HBO’s hit series “The White Lotus” as the dominant force driving luxury hotel conversations across Asia. The show’s third season, filmed at the stunning Four Seasons…
read more
Think Your Hotel Stay Was Awful? Italy Wants Proof Before You Complain
If you think your hotel stay in Italy was awful, you’re going to need proof to say so. A proposed law in Italy is setting out to change how reviews work by requiring guests to verify their stay with ID and proof of visit before they can leave…
read more
Adapting to Google’s New Algorithm: What Hotels Need to Know About the Future of Media Coverage
Last month, Search Engine Journal reported that “Google Site Reputation Abuse Penalties Hit Major Publishers.” What about its impact on hotels?
read more
Don’t wait for January: Why hotels should launch New Year campaigns right after Christmas
Without wishing away the end of the year too quickly, we are already looking ahead and would like to share our insights on optimal timing to launch New Year marketing campaigns that will maximise direct bookings and revenue in 2025…
read more
So, you think your hotel is ‘family friendly’?
James Gavigan, Co-founder and Creative Director at House of Kin, explores why hospitality spaces should consider what they classify as ‘family friendly’ and how designers can implement subtle changes to ensure the design is accessible to all ages…
read more
How social media has revolutionized the hospitality industry
Be it ecommerce, fashion, retail, or any other sector, platforms like Instagram, Snapchat, Facebook, X today are the best mediums for businesses to connect and engage with potential and existing customers…
read more
How two hoteliers got a social media boost from documenting inn-provements
There are few things social media loves more than a good makeover…
read more
HOW SANDALS' BIGGEST MARKETING GAMBLE PAID OFF
Marketing director Jenny Sowerby explains why the hotel company worked with a team of street artists on a London mural, while agents share how their own feature walls have become a talking point with customers…
read more
GRWM: Applying Tiktok Trends to Hotel Social Media
Nails tap rhythmically on a skin care product, and the text on screen reads "GRWM for school". Or work. A wedding. To spill the tea.
read more
New Evo Hotel Design Pulls Utah’s Adventure Vibe Indoors
The pandemic juiced up traveler interest in the outdoors. The Evo is an adventure hotel aiming to meet that demand. Its design reflects an integration of art and community, not just gear storage boxes…
read more
TRIPSCOUT RAISES $14M, LAUNCHES HOTEL BOOKING THROUGH INSTAGRAM
Tripscout is launching a hotel booking platform that co-founder and CEO Konrad Waliszewski says will offer private rates at discounts of up to 75% below the best publicly available rates.
read more
Five essential social media strategies to help increase guest bookings
In today’s modern, internationally-connected world, it’s no longer enough to simply offer your guests an exclusive, multi-star resort experience at your hotel…
read more
3 SHORT-FORM VIDEO PLATFORMS FOR HOTEL MARKETING
A lot more shareable and engaging, video – more recently short-form video – has taken over social media platforms. So, how can you leverage short-form content to grow your business? Which platforms matter? And what are some trends to look out for…
read more