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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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How Wellness is Transforming Travel

When the Global Wellness Institute released its latest valuation report this year, it forecasted that the wellness tourism market would surge from $651 billion in 2022 to $1,4 trillion by 2027, making it one of the fastest growing and robust sectors…
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7 trending revenue streams for your hotel in 2024

As the hospitality industry continues to evolve in response to shifting consumer preferences and technological advancements, hotels are redefining their approach to revenue generation. Recognizing the need to adapt and diversify, forward-thinking…
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